Design Research - Article Critique Example | Topics and Well Written Essays - 500 words

Design Research - Critique - Article congressmanThe authors employ purposive sampling to find and select illustrative cases of the firms that had initiated brand-building process. The authors also selected three Swedish firms with severe brand image making their results to be of note. The denomination also employed personal interviews as their of import data collection which offers further credibility to their findings. Pre-testing of the data collection tools also offers force out to the findings and article (Aggarwal 2008, p.123). A weakness in the interrogation article is that its study sample size of three firms appears limited and small.The articles findings be of use considering the fragmented literature available on brand building from an immanent perspective. Further, this article can be of use to managers who are interested in developing strong brands by providing indicators to how a firm can respond to scandals, geographical expansion, and or brand repositioning.The articles findings are relevant to current practices in corporate branding. It further highlights emergent trends that should provide base for future research in regard to the implementation phase of corporate branding (Glynn & Woodside 2009, p.63). The article has a good twist as it provides an abstract first, then a literature review, followed by methodology, then the results and a conclusion. It makes it easy for the endorser to follow and understand its contents.In their article innovation, growth, and getting to where you want to go, Ryan Jacoby and Diego Rodriguez seek to give advice to their readers on how to thoughtfully structure the innovation process (Jacoby & Rodriguez 2007, p.10). They aim at presenting managers with a model that helps them to assess and lease innovation efforts. The authors provide evolved and refined tools that employ design thinking to assist their clients to shape their innovation efforts.The strength of the article lies in its step by step appro ach towards design