Case Study Nissan.Com Fundamentals of Ebusiness

1. Nissan Motor Comp any(prenominal) is concerned rough the map of the macrocosm material bodys Nissan. com and Nissan. net beca utilise they do not want potential customers to break loose watch overing their site. They feel the gain Nissan is associated with their union, that they could lose sales by having a ground relieve oneself other than nissan. com or nissan. net. However I do not feel that a $10 million dollar sound judgement is justified. Even if customers lead not find Nissan now upon apply the higher up commonwealth constitutes, they can use Google or Bing to find the domain wee-wee.At this stage of internet use, I think that most users would attempt to find Nissan Motor beau monde use a look for engine. Nissans concern over Uzi Nissans use of the name and websites has to do with brand management. Nissan (Auto Company) feels that by Uzi using the name for his consultant and import/export business, this will confuse consumers that are using the web as a source of data when searching for a political machine. With most other large auto efforts-their brand name is also the selling point for the web.When a consumer shopping for a car want to visit Honda, or Toyota, or BMWs site- you are immediately taken on that point just by entering in the information to the URL. Nissan. com takes you to Uzi Nissans site and to the ongoing issues of the law suit. Nissan Motor feels that Uzi is diluting the Nissan Auto Brand. The misplay made by Nissan was not purchasing the domain name immediately, still if you do a Google search on Nissan, the website that shows up is Nissanusa. com. The $10 million, in my opinion is really not justifiable.I understand that if Nissan were to obtain the rights to the sites that Uzi has obtained thusly a change in online branding will need to devolve but the justification for that amount is not there. C1. Nissan. com 2. In Uzi Nissans defense, he was granted the rights to use his name to start his online bu siness. This is a direct quote In December 1987, I started an import/export business known as Nissan International At that time, Nissan Motor was not well known as Nissan, but primarily as DATSUN. As with the earlier business, I chose to use Nissan in my business name because it was my last name. the domain was registered and promoted as creation an internet/ calculator service provider. Nissan, had done what he felt was right-purchasing and registering the domain names. I do not feel that he has violated any cyber squatting laws, and if he chooses not to sell the names to Nissan Auto Company, he is within his rights. Uzi Nissan feels he should be allowed to use his family name as a domain name. He purchased the name nissan. com in 1994 and nissan. net in 1996. The name Nissan is a common surname in the Middle East. It is apparent that Mr. Nissan is playacting in good faith.He is not attempting to cyber squat, which is evident by his not attempting to sell the domains to Nissan Mo tor Company. 3. Nissan Auto felt that since Nissan was known for auto, that Uzis brand was diluting the auto brand, causing confusion and negatively impacting on Nissan Auto. However, Nissan as the large industry that it is should have been on the ball when registering domain names. Also-they should have originally followed up with their lawyers cist and desist order instead of allowing that letter to fall through the cracks-not communication with Uzi Nissan. Nissan Motor Company feels that Nissan Computers use of Nissan. om and Nissan. net will confuse the consumer. They argue that when people hear the name Nissan, they think Nissan cars and trucks. They de jure offered a generous amount of C1. Nissan. com money to Nissan Computer to purchase the in a higher place domain names. In 2003, the court has ordered Nissan Computer not to use the two domain names commercial purposes, but it appears that Nissan Computer is not following this practice. Though it appears that the law suit is still going on I feel that Uzi Nissans right to use his sites, which he purchased, registered and used for his computer/Internet export /import business was not a true(p) decision.His sites are not diluting Nissan Auto-In fact now with the ruling in go it seems that the only purpose of the Nissan. com and Nissan. net sites are to inform the public about the ongoing battle between one man and a study auto gild-if anything It seems to be bad publicity and Nissan Auto could have focussed their energy elsewhere. 4. I do not believe this ruling is fair. I personally have come across several websites where the domain name was not the name I expected it to be, based on the company name. However, the domain name used was close enough to the company name for consumers to associate the name and the domain name.As mentioned in item 1, with search engines such as Google and Bing being widely used, most people using the web can find a companys website even off if the domain name is not e xactly the same as the company name. While there should be laws on cyber squatting, I think there should be some type of grandfather clause on domain name registration starting with the year 1995. This grandfather clause would carry off the type of situation that these two companies find themselves in, and thus Nissan Computer Company could use their nissan. com and nissan. net domain names.