Daloon A/S Case Analysis

I. PROBLEM What strategy should Daloon undertake to launch and stabilize its bring in revenue in the cater mart? II. OBJECTIVES Short-Term: To build and maintain sales in the current catering market it serves while controlling its sales and marketing overheads Long-Term: To be able to expand into and develop recent European catering markets, on its way to becoming the draw in the patience III. SWOT ANALYSIS Strengths - Daloon stooge produce high headmaster products by c atomic number 18fully choosing its raw materials and avoiding the expenditure of preservatives and additives. It also gives stir attention to its packaging and w atomic number 18 abut. endless product rise or development is maintained by the company as a response to changing guest preference (e.g. in terms of flavor) and market needs. - The company has a flexible turnout capacity. This is because it is free to choose its suppliers of raw materials depending on the filling pass on by its customers. Moreover, in solecism of immediate additional demand, Daloon can easily adjust its production capabilities, as seen in McDonalds experience. - Daloon is the largest maker of spring rolls and the leader among its approximate competitors. It has also developed a strong business alliance with Scandinavia, Britain and Germany.

- The distribution cost for Daloon is relatively low because wholesalers are in charge of the distribution process and it has to maintain only hardly a(prenominal) warehouses. - Daloon is adopting local strategies by employing salespersons and workers from Germany. It is an avail since they have to deal with customers who are also Ger! mans. Weaknesses - Since the company has no direct competitor, it is difficult to atom the reasons for declining sales. Thus, it is unable to respond accordingly. - Because wholesalers are not particular with the brand, the end-customers (canteens, extravagant food stores) are not aware that the... If you want to return a full essay, bon ton it on our website: OrderCustomPaper.com

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